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Music videos are on the Music videos tab of the Releases page. You upload the video, link it to its song, fill in the details and submit it for review. Once we approve it, it goes to the stores that carry music videos.

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Turn on music videos for your account

Music videos are turned on per account. If they aren’t on for yours, the Music videos tab says “Music videos aren’t turned on for this account”.
  1. Open Releases and click the Music videos tab.
  2. Click Request access. You need the Admin role on the account.
The tab then shows the date you asked. We’ll let you know when it’s on.

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Create a music video

  1. Open Releases, click the Music videos tab, then click New music video.
  2. Fill in each section of the page. Your changes save as you go.
  3. Scroll to Review & submit and click Submit for review.

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Video

  • Video title, and a Version line if you need one (for example “Director’s Cut”).
  • The type of video: Official video, Lyric video, Visualizer, Live, Performance or Other.
  • Artists: everyone billed on the video, and any Featured artists.
  • Song: the recording this video is for. Linking it keeps the video and the song together on the stores, and the video can use the song’s cover.
  • Genre, Release date (the day the video goes on sale), Record label (your label or artist name), Metadata language (the language the title is written in) and Audio language (the language sung or spoken in the video, or No lyrics).

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Video file

  • The video: drop the file or click to choose it. Use MP4 (H.264 or HEVC) or MOV (ProRes), at least 1280×720, with audio at 48 kHz, up to 5 GB. Keep the tab open until the upload finishes.
  • Poster frame: the 16:9 still that stores show before the video plays. Upload an image (at least 1280×720), or pause the video on the frame you want and click Use this frame as the poster.
  • Captions (optional): SCC or TTML files, one per language.
  • Store cover: square artwork, 1400×1400 or larger. If you linked a song, the video uses that song’s cover unless you upload a different one.
Videos that aren’t 16:9 are shown letterboxed by the stores. The page shows the video’s size and whether it’s 16:9 after you upload it.

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Details

  • Explicit content: Not explicit, Clean version or Explicit. Mark it explicit if the audio or the picture is.
  • Age restricted: turn on for violence, nudity or anything else not suitable for under-18s.
  • Composition: Original or Cover.
  • Made with AI: turn on if AI generated any of the picture or the music.
  • ISRC: videos have their own ISRC, separate from the song’s. Leave it blank and we’ll assign one.
  • Preview start: how many seconds into the video store previews begin.
  • Credits for the people who made the video, such as Director, Producer or Editor.
  • UPC: only if this video was released before under its own UPC.

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Before you can submit

Review & submit lists anything still missing. A video needs:
  • A title and at least one artist
  • The video file, at least 1280×720
  • A poster frame
  • A genre, the audio language, the record label and a release date
  • A store cover, or a linked song that has one

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After you submit

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Common questions

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Can I change a video after I submit it?

No. Once it’s submitted, its details are locked. If we request revisions, you can edit it again. Related: Create a release, step by step · Artwork requirements · Previously released music, ISRCs and UPCs · Can I release AI-generated music?